A 3 day experiential campaign staged as a PR stunt and amplified over digital platforms in downtown Toronto. A transformative experience showing people how digital their lives had become and a reminder for everyone to turn back to ‘real life’ experiences and moments leading into the Holiday season.
In a combined event sponsorship, brand activation, and influencer program, we crafted a complete marketing effort allowing BareMinerals to interact with their target wellness community at Lole White Tour.
A 12 hour exposure campaign at the entrance of the MMVAs red carpet. Our mobile digital billboards targeted the day-long mass line-ups of attendees, while our street teams kept everyone refreshed with bottles of Oasis Infusion.
At the red carpet and street festival of the largest publicly attended film festival in the world, our D&G street sampling team distributed over 20,000 fragrance samples to festival goers, press, and celebrities.
A 360° sponsorship at the Honda IndyCar Series including a complete branding package, media package, a catered track-side business suite, and VIP experiences (flag waving, track rides and pit access).
Actress Janina Gavankar promoted Jada Sleep in her new Hollywood home designed by Mandy Cheng. Janina represented Jada Sleep on her social media accounts during her press tour for ‘The Way Back’ premier with Ben Affleck.